Category: Articles
Tony Huge – Creating a Niche All His Own
by Christian Duque
The fitness industry is quite possibly the most competitive, insulated, and cutthroat business in the world. It’s competitiv [...]
Hydroxycut Launches Cut Energy Drink… In Dollar General Locations?
by Matt Weik
I remember back in the day, when if you wanted to lose weight, you went to your local supplement store and picked up a bottle of H [...]
Shipping Time Will Be the Next Big Consumer Demand
by Matt Weik
I like to sit here and gaze into my crystal ball every now and then to see what the future holds for the fitness and supplement in [...]
Arnold’s Successful Heart Surgery
by Christian Duque
Arnold's Successful Heart Surgery, Keone Pearson Withdraws from Olympia 2020, Big Ramy Invite and much, much more...
WATC [...]
Keone Pearson Out Of The 2020 Olympia
by Christian Duque
I first met Keone Pearson aka The Prodigy at my friend PJ Braun’s Braun Army meetup at Flex Appeal Gym in Miami, FL. PJ had [...]
Big Ramy Gets Special Invite
by Christian Duque
The Egyptian Phenom, Big Ramy has been given a special invite to compete at the 2020 Mr. Olympia. This means he will not ear [...]
Seasonal Flavors and Launches Are a Hit for Supplement Brands
by Matt Weik
Holidays bring many people together. It also opens up the opportunity for supplement brands to launch seasonal flavors. While so [...]
Flex Lewis – An Example to All Professional Athletes
by Christian Duque
The decision to pull out of a contest is a very tough one. There’s a lot on the line, from pleasing the fans, to doing right [...]
Supplement Advent Calendar – Who’s Up for a Christmas Holiday Project?
by Matt Weik
Yes, I’m early to the party, but those who know me, I never like to be late. That said, I had an idea for a really cool holiday g [...]
Wired Energy Drinks: What the F@#k Did I Just Drink?
by Matt Weik
I’d like to think I’m an energy drink connoisseur (at least in my own head) as I have tried just about everything that is out on t [...]
Flex Lewis Out of 2020 Mr. Olympia
by Christian Duque
We have a WORLD of respect for #FlexLewis for withdrawing from the 2020 #MrOlympia !! He's an exemplary Pro #Bodybuilder who [...]
Customer Engagement: Out of Sight Out of Mind Supplement Brands
by Matt Weik
Being in the supplement industry for more than a decade has exposed me to a lot of things involving business and how brands intera [...]
What’s The Secret to Success in Kuwait?
by Christian Duque
For many years, countless writers in the fitness press have discounted the hard work that’s done in Kuwait, by the athletes [...]
Are KIND Bars the Kind of Thing You Should Be Eating?
by Matt Weik
When someone shows me a product and the term “plant-based” comes out of their mouth, I don’t exactly get all excited and thrilled. [...]
Don’t Ask Don’t Tell – Liberals in the Fitness Industry
by Christian Duque
With the elections less than a month away, social media is buzzing with conversations - and all out wars - over who should f [...]
