Category: Articles
Are Supplement Companies Missing the Boat on Coffee Craze?
by Matt Weik
Coffee is the most consumed morning beverage in America, yet it seems like the supplement industry is missing the boat here. One [...]
Marketing Myths from Yesteryear
by Christan Duque
If you remember buying the magazines religiously every month, then you remember the pages upon pages of glossy, high res ads, [...]
Will Soccer Ever Get Mainstream Love in America?
by Christian Duque
Right now, three American cities have been blessed with three professional soccer teams - Indianapolis, Louisville, and Cinc [...]
YouTube Influencers Are Sell-Outs
by Matt Weik
If you are like me, you spend a fair amount of time on platforms like YouTube either looking for educational content or entertainm [...]
Why Taking Advice from Other People and Magazines Is Worthless
by Matt Weik
I can remember flipping through the pages of FLEX Magazine and Muscular Development when I was in my 20’s and hanging onto everyth [...]
With Phil Out of the 2019 Olympia, Who Will Step Up?
by Matt Weik
Following his loss to Shawn Rhoden at the 2018 Mr. Olympia, Phil Heath mentioned that he was once again needing to go under the kn [...]
A Personal Trainer’s Worst Nightmare
by Matt Weik
I can only speak for myself and some of the individuals that I’ve worked with in the past, but there seems to be a common theme fo [...]
Scare Tactics: An Attack on Energy Drinks
by Matt Weik
Mainstream media today loves to take things out of context and only give you the information that fits their narrative. Honestly, [...]
If You Don’t Understand the WHY and HOW, You’re Doomed to FAIL
by Matt Weik
I ran into a scenario while my grandmother was in the hospital that sparked the concept of this article. We (I guess I can only s [...]
Clean Eating – Evolution & Effectiveness
by Christian Duque
Times have certainly changed when it comes to bulking. Back in the 90’s, guys would put on 50lbs, 75lbs, or more in the off- [...]
Images, Watermarks, and Best Practices
by Christian Duque
I think I put it best in a recent Instagram video I made. Imagine you walk into a GNC, put merchandise into your pocket, and [...]
Are You an Athlete? Researchers Say to Compare the Size of Your…
by Matt Weik
It’s always interesting to hear all of these theories that if this finger is longer than that finger you’re a genius. If that fin [...]
Are Fitness Models Taken Seriously?
by Christian Duque
If all emerging movie-stars dream of buying a bus ticket to Hollywood, then all aspiring fitness enthusiasts dream about get [...]
Why Does Bodybuilding Seem Bigger, Abroad
by Christian Duque
There’s a very interesting cultural phenomenon taking place before our very eyes. Truthfully, the phenomenon has been happen [...]
Cardio is Required, But Dreading It, Is Not!
by Christian Duque
There was a time, seemingly long ago, when cardio had very little to do with bodybuilding. The bodybuilding legend of the 60 [...]
