Bang Energy Marketing Strategy: Am I Missing Something Here?
by Matt Weik
Now, I know all the marketing gurus and purists are going to chime in here and tell me how I don’t know what I’m talking about and [...]
Esports and Video Games Will Pave the Way for New Supplement Innovation
by Matt Weik
Remember when your mom used to tell you to stop playing all those video games and that it’ll rot your brain? Or how about you’re [...]
Speedy Recovery for The Mountain Dog, John Meadows
by Christian Duque
John Meadows is one of the most loved and respected people in the fitness industry. He’s someone who truly cares about his f [...]
Are CBD Drinks and Beverages Going to Be the Next Big Movement?
by Matt Weik
In case you have been living under a rock lately and haven’t seen the huge CBD push, I highly suggest you go hit up the Google sea [...]
The Olympia Returns to The Las Vegas Strip!
by Christian Duque
Don’t you just love truth in advertising? When Chief Olympia Officer Dan Solomon said to expect a major announcement, today, [...]
Supplement Brands… Stop Announcing Your Next Move Months in Advance
by Matt Weik
I try to stay on top of the supplement industry and see what supplement brands are doing what and the new products they are releas [...]
With Home Gym Equipment Sales Up, Will Gyms Suffer More?
by Matt Weik
Over the last few weeks, we have witnessed some sad news in the fitness community where gyms have been announcing closures (for go [...]
Mourning IFBB Pro Luke Sandoe
by Christian Duque
It’s always a very painful and sorrowful moment whenever we lose a member of the bodybuilding world. While our industry seem [...]
Icon Meals Launches an Innovative Iconic Protein Coffee
by Matt Weik
I’m willing to bet that there are two things in life that you love – protein and coffee. I mean, if you don’t like those two thin [...]
The Olympia Will Happen in 2020!
by Christian Duque
The world of bodybuilding and fitness breathed a sigh of relief as the news went viral, that the Olympia Weekend would, in f [...]
Several MLM Supplement Companies Smacked by the FTC (Again)
by Matt Weik
I’m not sure how or even why MLM supplement companies are still in business, but they are. The unfortunate part is, they’re pushi [...]
Gold’s Gym International Files For Bankruptcy Protection
by Christian Duque
When Joe Gold started his gym, that was the beginning of the modern era of bodybuilding. It all started from a small gym, wi [...]
Mac Trucc Says the Olympia Died After Jay Cutler Retired – Say What?
by Matt Weik
Whenever I need a good laugh, I head over to the Generation Iron YouTube channel and play one of their videos. Now, I'm going to [...]
Bang Energy Makes Bold Distribution Move by Aligning with PepsiCo
by Matt Weik
Two of the biggest players in their respective markets have collided and decided to partner up in a move one can only imagine is t [...]
Is the New Coke Energy Drink a Worthy Opponent in the Market?
by Matt Weik
With all of the new energy drinks coming out, it was only a matter of time before Coke decided to come out with their own. I actu [...]
